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Design And Iterative Prototyping

When new technology is released but does not excite the community, the development team can respond faster. If a feature needs to be scrapped or re-envisioned, waste is minimized.

Design And Iterative Prototyping

Iterative web designing is a methodology based on a cyclic process of prototyping, designing, testing, analyzing, and refining a website. Iterative Designs is a, at the surface level, really only different from the waterfall methodology in one way. Instead of specifying the entire application before building it, one fully designs and builds one part of the application, and then uses that and previously completed units as a basis for future design and production.
In other words, iterating is designing and, more specifically, understanding what one is designing through actually creating it.
With iterative prototyping, Align marketing and communications to feature releases. Use each release as an opportunity to demonstrate value to the member community or web application users.


Our current analysis and examples have shown how experience prototyping has contributed to real design projects in ways By helping to develop understanding about the essence or essential factors of an existing experience: Experience Prototyping simulates important aspects of the whole or parts of the relationships between people, places and objects as they unfold over time. In exploration and evaluation of ideas; Experience Prototyping can provide inspiration, confirmation or rejection of ideas based upon the quality of experience they engender. It produces answers and feedback to designers’ questions about proposed solutions in terms of “what would it feel like if…?”

Value of Iterative User Research and Prototyping

Many businesses make the mistake of assuming they understand their target user segments, when this is frequently not the case. All too often, only business stakeholder interviews are performed and existing market research or website analytics are referenced as foundational project research. Market research and analytics give us information about past behaviors, but they don’t explain the why of user behavior.

Successful usability testing, even informal in nature, should include a few key components:

  • Recruit participants who represent the target audience
  • Test each segment of the target audience separately with a minimum of five users
  • Write a protocol (script) of questions specific to each user segment
  • Provide usability findings and actionable recommendations in document form

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