What is a logo?
A logo (ideogram) is a graphic emblem used mainly by the business entities and organizations with a view to generate instant public recognition. A logo embodying a business entity represents its brands or corporate identities.
Logos are used even by the individuals in their attempts to promote public recognition of their public identities.
What are the everlasting merits of a logo?
A well designed logo showcase a range of merits: memorablity; simplicity; versatility; simplicity; suitability; timelessness.
Simplicity of a logo
The finest form of simplicity is achieved only by the greatest of humanists. Likewise, the simpler logo designs are created only by means of superior artistic and conceptual imaginations.
A complex logo, of course has its own complications. The owner of the logo would find it is troublesome to reproduce. Worse still, the potential clients would find it difficult to remember.
Memorablity of a logo
Following closely behind the principle of simplicity, is that of memorability. In terms of memorability, a logo in the caliber of Apple is bound to recalibrate the high watermark in logo designing. Simplicity, as in the logo of Coca Cola cuts the path the easy recognition at all times, in all mediums. Of the thousands of logos which you may have seen, how many logos are etched in your mind? What is the reason behind the fact that some logos are memorable and many aren’t? Chasing the quality of memorability in a logo as nearly as hard as reaching a mirage.
Memorability of logos have been achieved since the HMV (His Master’s Voice). Thelogo was a reproduction of a painting by English artist Francis Barraud: following the death of Francis’s brother Mark, his pet Nipper, a fox terrier had developed the habit of listening to the recorded voice of his master. The painting was acquired from artist in 1899 by the newly-formed Gramophone Company, which converted the image into the company logo.