In addition to the contribution that measuring web activity has on the efforts in place to optimize online content, the sophistication of the data collection and data processing methods use to provide managers with an extraordinary opportunity to invest effectively in digital platforms. Web Analytics can, and must, play a leading role in calculating profit (ROI).
Our Team using social media GRPs, marketers can integrate social media into their marketing mix models to determine its effect on sales and profits. Marketing mix models also enable teams to develop response curves—akin to the ones used for traditional media—to optimize their marketing mix based on expected returns. These also offer invaluable insight on the ROI for marketing initiatives.
A majority of companies still do not carry out any web analytics at all. Creator Shadow seen any number of companies over the years spend tens of thousands of euros on a costly re-design because of a vague feeling their website doesn’t work – and then repeat the same mistakes because they don’t carry out analytics first to find out what the problems are. Some of the companies that do limited analytics do not fully understand what they are looking at. Many people still talk about the numbers of hits their website receives mistakenly believing that these are the same as either page impressions, or worse, website visitors.
We develop custom marketing strategies that are designed to deliver results.