CRM (customer relationship management), CRM is a category of software that covers a broad set of applications and software designed to help businesses manage customer data and customer interaction, access business information, automate sales, marketing and customer support and also manage employee, vendor and partner relationships. Typically, CRM software is used in the enterprise, however many products scale to a business of any size.
Marketing automation: Our team, CRM tools with marketing automation capabilities can automate repetitive tasks to enhance marketing efforts to customers at different points in the lifecycle. As sales prospects come into the system, the system might automatically send them marketing materials, typically via email or social media, with the goal of turning a sales lead into a full-fledged customer.
Geo-location technology, or location-based services: Creator Shadow include technology that can create geographic marketing campaigns based on customers’ physical locations, sometimes integrating with popular location-based GPS apps. Geo-location technology can also be used as a networking or contact management tool in order to find sales prospects based on location.
Another CRM technology of note is sales force automation. This allows you to automate various business tasks including sales processing, inventory control, evaluation of sales performance targets, and making sales forecasts.
Social Media: Social media has become increasingly popular with the launch of sites such as FaceBook, Twitter, and Linkedln. Customers can use social media to share experiences on specific companies, such as their services and products. Creator Shadow look to gain access into this dialogue to promote targeted sales and marketing communications. While we involvement in social media can lead to high-quality leads, some customers resent company involvement in their peer-to-peer discussions.